Elevating Streaming
About Us
Xerrata is a full-service advisory practice dedicated to helping streaming media services become more successful in all aspects of their business strategy, technology innovation and go-to-market planning.
Our Focus Areas
Customer Acquisition
Capturing your business goals and designing a GTM plan that aligns to it, including processes and team structure to ensure effectiveness and sustainability.
Customer Engagement
Auditing customer journeys and pinpointing issues or areas that discourage greater adoption of your service. This helps to improve conversion ratios from the upper funnel to specific actions like registering or subscribing.
Customer Retention
Understanding what keeps your customers engaged and coming back for more of your content vs what is frustrating them. We try to turn usage into loyalty.
Why Choose Us
01
Deep experience in the field. We come from operator backgrounds as product and technical owners so we understand the streaming domain well.
02
As Asia-focused practitioners, we know Asia best. If you're looking to grow in this region by tapping into a target market, we know how to do it.
03
Customer-centric. We're not just focused on you, we're focused on your customers. Everything we do will ensure we elevate the user experience.